Helvetia
An ancient tribe that, after being defeated by Julius Caesar, was forced to return to the place from which its journey had begun — to the cradle of a civilization born thousands of years ago, with its primordial belief that everything is in constant motion, everything changes and is transformed…
People came and went.
Languages and nations changed.
Yet the magical aura of this land remained unchanged.
Like water that can absorb every particle it touches, becoming part of that which it meets.
So too the inhabitants of Switzerland, who, in meeting this magical land, absorb its power.
If you have ever wondered what Europe might have looked like had it never been conquered by a Roman soldier, it is worth looking at Switzerland – at its society built on cooperation, not conquest.
Harmony flowing from coexistence.
Freedom born from the grass‑roots.
A nation born of decision, when flames engulfed the world around them, and a new reality was being forged anew.
Switzerland is a federation – a land at the crossroads of worlds, suspended between time and space…
Magic forged in the fire of trust; in faith, in the sacredness of a given oath.
In modern times, it has borne fruit as a reputation for trustworthiness.
Swiss banks are known throughout the world for precisely this.
Yet the greatest strength of Switzerland is its system — made by people, for people — where every individual has the same right to influence the future of a region or the entire Confederation.
Even the country’s own name reveals both its greatest strength and its greatest fragility:
German: Schweizerische Eidgenossenschaft
French: Confédération suisse
Italian: Confederazione Svizzera
Romansh: Confederaziun svizra
Latin: Confoederatio Helvetica
And yet the magic of this place still endures — like a solitary mountain stream from which great rivers are born.
And just as rivers carry to the mountains the memory of snow, so Switzerland carries within it the memory that balance is possible…